One aim of the research project is to explore how provision, production and regulation across food, mobility and housing frame consumption in everyday life. In a number of focus groups, actors from civil society, private companies and public authorities are brought together. Here, institutional framings of everyday consumption are scrutinized through collective discussions of organizations’ practices and professional relations across provision, production and regulation. The aim is to enhance our understanding of the different sectors’ connectedness; how the production of food, mobility and housing hang together and how the provision side can support sustainable eating, living and mobility in the future.

Based on empirical examples from the research project’s two Phd studies on young adults’ everyday lives, insights on existing consumption patterns are brought into play in the focus groups. Room for reflection will be made in terms of how the provision and production side support current everyday lifestyles. Furthermore, the focus groups will explore alternative norms about the good life and questions of how food, mobility and housing sectors can be integrated in supporting sustainable consumption in the future. Rather than designing one final solution, the purpose of the focus groups is to bring different voices into play by facilitating a dialogue across silos and exploring new perspectives and possibilities for production and provision in a future sustainable society.

Contact: Postdoc Line Kryger Aagaard