The Human Factors and Data Analytics in Traffic is a new research group started in September 2024, within the department of the Built Environment. The mission of our group is to analyze data about human behaviour and vehicle behaviour, to promote sustainable traffic solutions, ensuring the efficient and safe movement of people and goods. Our research leverages diverse data types, including naturalistic data collected from real-life observations, simulation data, crash databases and questionnaires.

Our work is theoretically anchored in transportation engineering, cognitive science, and human factors. Our application fields encompass the human element (e.g., drivers and cyclists), the vehicle (e.g., intelligent transportation systems), and the environment (e.g., road infrastructure).

We are currently collaborating with industry and academia at national level and we are interested in boosting this collaboration at european level by participating in projects funded by the European Commission. 

With respect to education, we are involved in teaching and supervising students in the bachelor’s in civil engineering (“Byggeri og anlæg”), the master’s in Transportation Engineering (“Veje og trafik”) and the master’s in Urban design at Aalborg University. The group is also working on the creation of a new industrial master programme in Sustainable road transportation.

At national level, the group is part of the Vejdirektoratets cykelråd (https://www.vejdirektoratet.dk/cykelviden/om-centret/vejdirektoratets-cykelraad). At European level, the group represents Denmark in the management committee of the COST action "Building Opportunities for Participation and Accessibility through lifelong community Mobility" (OC-2023-1-26268).